Hearing loss from gunfire is permanent and entirely preventable - which makes this the highest-value shelf in the store. We stock passive and electronic earmuffs, foam plugs for doubling up, and impact-rated shooting glasses in clear and tinted lenses.
Electronic muffs deserve the upgrade: they amplify range commands and conversation while clamping gunfire, so new shooters keep them on instead of peeling them off. Every new-gun purchase should leave with this shelf covered.